Unfortunately, this type of exchange is not yet very common in today’s society, but those who really want to be successful use this exchange. Here, we give something more valuable than what the customers paid for.
And the point here is that we provide something more valuable, because that’s why customers will return to us, and not to our competitors. Of course, this includes when you give something more than what they paid for.
But if you want to be really big, then you pay attention to quality and value. Give them the “wow” experience.
For example, – although these do not necessarily belong to this category, they are a good start – you buy a fitness pass and receive a workout as a gift, or this also includes pay-one-get-two deals. People really like these “sales” and they will definitely come to you to buy.
Moreover, most people buy other things at this time. Attention can be another great value in this exchange.
People long for attention, for someone to pay attention to them, to listen to them.
For example, if you have a hairdressing salon and you operate in such a way that you write your guests one after the other, i.e. while one is sitting in the paint, you are cutting the hair of another, but the third is already waiting for her turn, then it may seem like a lot of guests, but in the long run you will not be successful.
On the other hand, if you only have one guest at a time, but you pay full attention to her, listen to her, and talk to her, you will have more and better quality guests, and you will be more successful in the long run.
There are these four kinds of exchange states. Recognize them in life and apply them. If you would like more information on this topic, click here or here.
If you want to get on the road to success or be even more successful, then by all means operate on the basis of abundant exchange.
If you have any questions, or just want to share your opinion or comments, feel free to do so in the comment section, I would be happy to receive them.
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